Our Privacy policy

Last updated: September 7, 2025

1. Introduction

BBLabs LLC (“PiFinder,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your personal information when you visit PiFinder.io (the “Site”), purchase PiFinder products or contact us. It also describes your privacy rights and how you can exercise those rights.

We comply with the California Online Privacy Protection Act (CalOPPA) and similar laws, which require us to inform users about what personal information we collect and with whom it is shared. We also follow best practices from privacy frameworks such as the General Data Protection Regulation (GDPR) and Canada’s CASL, which emphasize transparency and consent, especially for email marketing.

By using the Site, you consent to the practices described in this Privacy Policy. If you do not agree, please do not access or use the Site.

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you provide directly when you interact with us, including when you make a purchase, sign up for updates or contact us. This includes:

  • Identifiers and contact details: your name, email address, shipping and billing addresses, phone number (if provided), and any other information you choose to provide (e.g., messages through our contact form).

  • Order and payment information: details about products you purchase, transaction amounts and payment method. Payments are processed by third‑party providers (Stripe or PayPal); we do not store full credit‑card numbers or security codes.

  • Communications: information you provide when you contact customer support, request a return, ask a question or sign up for our newsletter.

2.2 Information Collected Automatically

When you visit our Site, we and our service providers automatically collect certain information about your device and browsing activity using cookies, web beacons and similar technologies. This may include:

  • Technical data: your IP address, browser type, operating system, device identifiers and language settings.

  • Usage data: pages visited, time spent on pages, referring/exit pages, clickstream data and purchase history.

  • Analytics and advertising data: we use Google Analytics and advertising pixels (such as the Reddit pixel) to understand how visitors use the Site and to measure advertising effectiveness. These third‑party providers may collect information about your online activities over time and across different websites. We may add other analytics or advertising pixels in the future. For more information on Google Analytics, see Google’s Privacy & Terms.

2.3 Cookies and Tracking Technologies

Cookies are small text files placed on your device to store preferences and help our Site function. We use:

  • Necessary cookies for core functionality (e.g., to keep items in your cart).

  • Analytics cookies (e.g., Google Analytics) to analyze Site usage and improve performance.

  • Advertising cookies/pixels (e.g., Reddit pixel) to measure the effectiveness of our ads.

You can control cookies through your browser settings and, where required by law, we will obtain consent for non‑essential cookies. Most web browsers accept cookies automatically, but you can usually modify your settings to decline cookies. Note that disabling cookies may affect Site functionality.

3. How We Use Your Information

We use personal information for the following purposes:

  1. Processing orders and providing services: to process your transactions, ship products, manage returns, provide customer support and communicate with you about your order.

  2. Operating and improving our Site: to maintain and improve our Site, develop new products and services, and analyze how the Site is used using analytics tools.

  3. Marketing and promotional communications: to send you newsletters, product updates and promotional emails about PiFinder only if you have opted in to receive such messages. We follow best practices requiring clear, affirmative consent for marketing emails and provide an easy unsubscribe option in every marketing email.

  4. Advertising: to measure the effectiveness of our advertising campaigns and to optimize future campaigns using analytics or advertising pixels.

  5. Legal compliance and protection: to comply with laws and regulations; to enforce our Terms & Conditions; to protect our rights, privacy, safety or property and that of our users; and to detect and prevent fraud or security issues.

  6. Business transfers: in the event of a corporate transaction (e.g., sale, merger, reorganization), personal information may be transferred as part of the assets. We will notify you before your personal information is transferred and becomes subject to a different privacy policy.

4. How We Share Your Information

We do not sell or rent your personal information. We may share your information as follows:

  • Service providers: with third parties that perform services on our behalf, such as payment processors (Stripe and PayPal), shipping carriers (USPS and others), data analytics providers (Google Analytics, Reddit), email service providers and customer‑support platforms. These third parties are authorized to use your personal information only as necessary to provide services to us.

  • Advertising partners: with advertising and social media partners (e.g., Reddit) to measure and improve the effectiveness of our advertising campaigns. We do not allow these partners to use your information for their own purposes.

  • Legal purposes: when we believe disclosure is necessary to comply with applicable law, regulation or legal process; to protect the rights, property or safety of PiFinder, our customers or others; and to respond to lawful requests by public authorities.

  • Business transfers: as described above, in connection with a merger, sale or acquisition.

5. Legal Basis for Processing (European Economic Area and UK)

If you are located in the European Economic Area (“EEA”) or the United Kingdom, we process your personal information under the following legal bases:

  • Contractual necessity: to provide you with the products or services you request, including processing payments, shipping orders and providing customer support.

  • Consent: for sending marketing emails or using non‑essential cookies. Consent must be a clear, affirmative action, and you may withdraw your consent at any time.

  • Legitimate interests: to operate and improve our business (e.g., analytics, advertising), provided that such interests are not overridden by your interests or fundamental rights and freedoms.

  • Legal obligations: to comply with legal requirements, such as tax and consumer‑protection laws.

6. Your Rights

Depending on your jurisdiction, you may have the following rights with respect to your personal information:

  1. Access: request a copy of the personal information we hold about you.

  2. Correction: request that we correct inaccurate or incomplete personal information.

  3. Deletion: request that we delete your personal information, subject to legal or contractual obligations.

  4. Withdrawal of consent: withdraw your consent to marketing communications at any time. Each marketing email includes an unsubscribe link; you can also contact us to be removed from the list.

  5. Opt‑out of data sale/sharing: although we do not sell your personal information, you can opt out of data sharing for advertising by adjusting your cookie preferences or contacting us.

  6. Data portability (for EU/UK): request that we provide your information in a structured, commonly used and machine‑readable format.

To exercise these rights, please contact us using the details in the Contact Us section. We may need to verify your identity to process your request and we will respond within the timeframe required by applicable law.

7. Security

We implement reasonable technical and organizational measures to protect personal information from unauthorized access, disclosure, alteration and destruction. These include encryption of sensitive data, secure hosting, and access controls. However, no method of transmission over the Internet or electronic storage is 100 % secure; therefore we cannot guarantee absolute security.

8. Data Retention

We retain personal information only as long as necessary to fulfil the purposes described in this policy, comply with our legal obligations, resolve disputes and enforce our agreements. For example, we retain order records for at least seven years for tax and accounting compliance. We will delete or anonymize personal information when it is no longer required.

9. International Transfers

We are based in the United States and store information on servers in the U.S. If you access the Site from outside the U.S., you consent to the transfer of your information to the United States and other countries, which may have different data‑protection laws. Where required, we use standard contractual clauses and other safeguards to ensure your information receives an adequate level of protection.

10. Children’s Privacy

Our Site and products are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information. If you believe we might have any information from or about a child under 13, please contact us.

11. Do Not Track Signals and “Do Not Sell” Requests

Some browsers offer a “Do Not Track” (DNT) signal. Our Site does not respond to DNT signals, but we limit tracking to what is necessary for our operations and do not sell personal information. California residents may have the right to request that we not sell or share their personal information; we already honor this because we do not sell data and share information only with service providers as described above.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for other operational, legal or regulatory reasons. When we do, we will post the updated policy on this page and update the “Last updated” date at the top. We encourage you to review this policy regularly. If we make material changes, we may provide additional notice (e.g., by email or a notice on the Site).

13. Contact Us

If you have any questions, requests or complaints regarding this Privacy Policy or your personal information, please contact us at:

  • Email: info@pifinder.io

  • Mail: BBLabs LLC, Sacramento, California, USA (please contact us for mailing address)

  • Contact Form: Contact Us

We will respond to your inquiry within a reasonable timeframe and in accordance with applicable privacy laws.